CYNICONOMICS is run by F.F. Wiley and Ginger Snap – professional names for two veterans of the asset management industry. Our blog is based on our portfolio management experience and F.F.’s ongoing research, and motivated by our respective, midlife crises. Most people drive around in convertibles and reinterpret their wedding vows. We made up new names and started the blog. And F.F. has drafted a book, which one day he’ll finish up and publish.